Be Inspired, but Don’t Copy
There’s a thin line between inspiration and copying. We are surrounded with objects and art in our every day life. Finding inspiration for a design is an easy task these days. In this article, I will guide you through the design process of a website I recently finished. I will provide images of websites that inspired me to create a new and unique web layout.
Finding Inspiration
Finding inspiration for a design is an easy task these days. My favorite website is Designmeltdown, simply because of their well structured and categorized content. Further, there is Vandelaydesign, Faveup, Creative Tempest (not web related), to name just a few. Looking for inspiration is something to get you started!

Use More Than One Design for Inspiration
When you have found a design that you like, don’t stop there. Look further for more similar designs, in color, structure, content etc. Take the best of them all and start thinking about your new layout. When I say “thinking”, I mean try to visualize your new design with these elements that inspired you; don’t just try to recreate the same design. By the time you start drawing some mock-ups, you’ll have new ideas and will design something new and unique.
X-ray the Design
Scan only the elements that are important to you. Look for site structure if it’s similar to one you are currently working on. Watch how others may have executed similar layouts to yours. Let’s assume you found a website that looks very similar to something you’re currently working on, then try to think this way:
- They’ve put a slider in the header
- They have only two colors
- There’s a big tag line
- Search box is huge
- They spiced it up with a great Icon set
- Footer is content rich
This was an observation of an imaginary website and will be different on every other design.


Look for Details
Watch for gradients, light effects, typography, etc. Ask yourself: “What is it that makes this design so great?”

Example
Now I will guide you through the design process of a template I recently designed for Themeforest. I was inspired by several great sites and I’ll tell you which ones. Let’s take a look.
Final image Preview
This is the final image preview of the design. For a full preview, please go to the template page .

When I started to design this template, I thought about how nice it would be to create something modern, well structured, content rich, blog adaptive, and multifunctional. Then I used these sites as inspiration:
Inspiration #1 – Freelanceswitch
The first thing I noticed about this site is the navigation. It was big, clear, and provided additional information for links. Then I saw multiple backgrounds stretching from top to bottom giving the site a more interesting look.
Inspiration

Design

Inspiration #2 – Aviary
I initially thought that I would use this site as my first reference, but I didn’t. The content slider was looking great so I thought I could try it out in my layout. Since I’ve recently designed a template with a tabbed slider, I simply took the same technique from there and implemented it here.
Inspiration

Design

Inspiration #3 – Psdtuts+
Notice the footer. It’s big and stylish. I’ve also noticed how the logo is repeated in the footer so I tried the same method – just a bit different.
Inspiration

Design

Conclusion
If you look at the overall design, you’ll notice how I implemented the inspiration I received from the sample sites. Be inspired, but don’t copy!
Which methods do you use?
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My drawing professor always said,”good artist copy, great artist steal” lol I dont follow this rule though I think is good to get inspired from different artworks but you should never copy them, is better to create your own style.
This is a great walk through, thanks for taking the time.
Yup. That’s the idea. Take a walk and sometimes you will find the inspiration from the as well.
Still, we don’t really design. We just copy it from what we see. We can just reach the level of innovation, but not creation.
Really nice design guide, the pictures are great at showing what to focus on when looking at a website for inspiration.
good inspiration…!!
Answer to a question i always asked myself but was afraid to ask, glad its been covered.
Would’ve been better to have defined the meaning of inspiration in the Web context, i guess the x-ray design bit sort of resolves that.
Great article and GREAT Design!
Thank you!!
Great post!
Great post and I really like the design, although I believe you misspelled SIGN UP on the Login button. It says SING …
Thanks for this great post. It removed lots of my confusions!
Really nice!
thanks man!
I try to redesign things rather than copied that!
I agree 100%. x-raying designs is a brilliant way to put it.
Yup … x-ray is alwas 1st thing in my list
Such thing can learn us a lot (watching good designs) …
I just … like to sit on such sites and look for inspiration
I may give You one more site …
http://www.digart.pl/przegladaj/47/designs/strony_www.html
It’s Polish esigners site … but You may translate it using google translate (only next and previous button wont translate – “nastepna strona” -> next, “poprzednia strona” -> prev).
It’s realy nice site … if someone looks for inspiration – there is a lot of gr8 designs there (and bad designs are banned verry fast)
One of the best articles I have ever read, please make more like these.
Really congratualtations on this publication.
That was very helpful. Thanks a lot for the tips!
Also, love the Diving into PHP vids!
Great Article! Really impressive how you thought of this concept that every thinks about every time when designing a new site!
One of a kind,I’ve never read an article article talking about such subject…. really great, and extremely useful techs.
thanks a lot man for this, I almost use the same tech
Cheers
and hey… thanks for the sites list ….
Great article! I love seeing articles on how not to copy other designs. I’m new to web design so this article is a really big help. Thank you.
Great example a perfect way of getting inspired without getting it wrong. Nice work.
@ALL Thank you very much for your kind words. I’m glad I inspired you.
Big thanks to Jeffrey.
Great post, inspirational and informative, must go create now
Nice article……
It’s an excellent article.
I’m complety agree with you.
At the end we still don’t start on a blank mind…we need someone’s design to get the inspiration
Good Information about how to get inspiration and make different looking things. Well done.
I really found this useful, seeing how you can take inspirtation and good elements from different sites and yet still come up with something fresh looking and individual. Really impressed with this! thanks!
Man….. How are loser designers like myself supposed to create cool ass websites and get all the girls?…. I need to steal all the good stuff here and stamp my name all over.
Thank you guys for making my 1996 styles look somewhat decent by using your templates.
Hey,
That was some really cool stuff – nice designs and all that. I would like to add a few things to the ongoing discussion. It is OK to get inspiration from others. The whole reason of mankind existence is creativity and creativity doesn’t spring up just like that and needs a little boost.
From web designers perspective it is following standards, user friendly, simple but elegant take the info across to the target audience is the number one goal.
From a graphic designers perspective every minute detail is important and even more important is trying to make a completely newer original piece of art (no matter what media whether web or print) that doesn’t look like a cheap clone of someone else’s work.
From my perspective (if you really care about ethics) web designers need to establish some ground rules as to what is original and what may be considered as copying (there is a very fine line running between the two).
I wish more articles like this will prompt more users to contribute to the active thriving community we have here in all the tuts sites.
Good Luck
@Shibi Kannan Agree with you.
thank you so much!!
Nice post and will help me a lot getting such inspiration and tactics, thanks.
Great post! All my design process starts with a dosage of inspiration andi use it to get inspired by the colors, the lines, shapes etc… all to create a clean and effective results.
Personally I get my inspiration from design magazines such as ‘.Net’ (a mag for Web Designers) and interior design mags.
I stay clear of those over-priced mags that just take photos of designers works and then think they can charge you $12.
I’d say there is more inspiration in reality than any magazine or website period.
Get out more, take a look around how nature does things, a few years ago I was inspired for a navigation set-up by the way the paths crossed in my local Woods!
Huge Post!
BUT don’t forget you’ll not make good design in copying élements from other sites.
Good design is about the structure of the content and not about the design of the buttons…
cheers:)
fantastic stuff.. We need more articles like these… Sometimes we just tend to miss out on the basics. Pretty good write up as well and indeed pretty detailed ..
nice one
one of many others nice tips i founded here