ThemeForest’s First Month

A few minutes ago the clock ticked over into October – at least it did in Australia where all our statistics are measured. And so ends our first month of ThemeForest and what a month it’s been! I can’t believe how far the site has come in such a short space of time. But don’t take my word for it, here are some numbers to crunch:

  • 125,000 – Number of visitors to the site
  • 800,000 – Number of pageviews generated
  • 200+ – Number of items for sale
  • $2000+Highest Selling WordPress Item
  • $1400+Highest Selling Web Template
  • $700+Highest Selling Joomla Template
  • 13 – Number of files that have sold more than $500 worth already
  • 2000 – Number of new members signed up on ThemeForest, in addition to the existing userbase of some 75,000
  • 62,700 – Number of Google hits for “ThemeForest”
  • 1 – Number of TechCrunch profiles :-)
  • 11 – Number of letters in ThemeForest …

As you probably know, I am on a marketing mission to make this site a powerhouse. To date we’ve launched a five figure ad campaign, a launch competition, posts on Envato blogs and mailouts to our existing userbase, we’ve contacted potential authors and affiliates, listed the site in CSS portals and launch feeds, sent a Press Release around the web, got onto TechCrunch and Mashable, and a bunch of things that I’ve managed to forget already. But it doesn’t stop there.

In October we’ll be expanding our ad campaign to start targeting buyers, we’ll be running a huge author-grabbing book giveaway, we’ve got articles about authoring and top files set to go up on FreelanceSwitch and PSDTUTS respectively, tutorials about file creation, and much more.

A couple of weeks ago I handed the site management duties for ThemeForest over to the very talented Jeffrey Way, who also edits the highly popular NETTUTS blog. He’s already doing a great job of working on the site and I’m now totally focused on the marketing – well as focused as I ever get :-)

So it’s onwards and upwards, I can’t wait to see what the numbers look like this time next month!


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