Let’s face it. If the design isn’t up to par, nobody will purchase your template. So, beyond all of the tips that I list in this article, make sure that the design fits the bill – something I struggle with all too often, being more of a back-end developer.
Nevertheless, there are many steps that you can take to ensure that you get the best possible boost after submitting your theme.
Number 1: Comment Out Your Code
Our coding will always be tailored to our specific style. However, when selling your work, people can be left baffled and without a clue as to how to customize your template. Much of this confusion can be solved by properly commenting your code.
- When you close a div, add a comment to define just what div has been closed. (<!– end wrapper div –>
- Explain why you added that extra division, when it appears unnecessary.
- Describe what each style sheet that you’re link to does.
Number 2: Link to a Live Preview
If you’re somewhat active on the ThemeForest forum, you’ll know doubt have read over the continuous debate on whether or not to link to a live preview.
It is the opinion of this author that your theme will prove to be much more profitable when you do so. Granted, there is a small percentage of people that will try to steal your work. But, the gain far outweighs the loss. Just as with music, software, and movies, some people will choose to steal. Even so, I promise you that the huge majority of visitors to this site have no desire to take what isn’t theirs. So, include a link to a live preview – and earn more money for yourself.
Number 3: Don’t Ignore Internet Explorer 6
As with the last recommendation, the IE6 debate has been going on for the last two years. I’ve seen that some of our authors write, “I DON’T SUPPORT IE6!” on their user pages. First, if you code properly, this won’t be a problem. Second, the fact that you would write such a thing points to laziness on your behalf. I, like everyone else, hate compensating for this older browser. But, truthfully, most issues can be fixed within thirty minutes or so.
20-30% of all users are still using IE6. Until that number goes down, spend the extra thirty minutes. Some people will look at your sidebar and see “IE6 Compatible = False” – and continue on without giving your template another glance.
Number 4: Validate Your HTML and CSS
Mostly, credit is deserved here. The vast majority of our authors know that they should continuously validate their HTML and CSS while developing. However, I still review the odd submission now and again that receives 40 validation errors. Once again, this reeks of laziness.
If your style sheet doesn’t validate because you’re adding hacks for IE6, place those styles in their own file and use conditional comments to link to them.
Number 6: Promote Your Theme Too!
We, here at ThemeForest, do an unbelievable amount of promotion for your themes. In the next month or so, that amount will only increase. Speaking of which, I noticed a nice TF sponsored screencast on Chris Coyier’s blog today! But, that doesn’t mean that you shouldn’t do a bit of advertising yourself! Make sure you link to your themes from your home site. Promote it anywhere that’s appropriate.
If you’d like to earn even more money, why not take advantage of our 50% referral program? If you link to us from your site using one of our banners, we’ll pay you 50% of the user’s first deposit. Here are a few more features of the Referral Program:
- If a person clicks on your referral link and then later they click on someone else’s, yours is the one that counts.
- If a person clicks a link, they have three months before the cookie expires. If they signup and purchase in that three months, then you earn the commission!
- Commissions appear in your cash account just like file sales, so the normal rules apply for withdrawing money.
Number 7: Create An Element Overview Page
Try creating a new page that displays the aesthetics of each element. That way, the purchaser can visit this page and know exactly how all of the ‘h3′ tags will look, or how their ‘blockquote’ will render. Sure, they can do this on their own…
But the key here is to make things as simple as possible for the buyer. It only takes an extra five minutes to create such a page.
Number 8: Spend Some Time On Your Help File
We receive far too many submissions with laughable help files. Consider that I’m a buyer. I know very little about coding. I simply want to purchase a template for my band’s website.
Number 9: We’re All Chipmunks
We all like shiny stuff. For better or worse, your template will make more money if you include a few “eye popping” features. Try creating a scrolling featured section for your wordpress theme. Try adding a jQuery style switcher that will dynamically change the color theme. Try implementing siFR into your site. As long as it’s tastefully done, your users will respond. Subsequently, you’ll make more money!
What’s worked for you?